Annie Higgins is a master of social media, and she co-owns a digital marketing company that manages the social media accounts of various internet content creators. Unfortunately, the company isn’t doing so well, and Annie’s getting desperate for a way to turn things around. Then a conversation with her office landlord turns into a bet: she has to make a random stranger Instagram-famous in 30 days, and if she wins, she doesn’t have to pay rent for a month. Annie jumps at the chance — until she realizes that winning the bet will be a lot harder than she thought. Historian Samuel Page, PhD, is stiff, socially awkward, and absolutely hates social media. But the more time Annie spends with him, the more she genuinely enjoys his company, and the less important the bet seems.
This was a cute, enjoyable chick-lit read with more than a few nods to My Fair Lady, but I liked that the makeover wasn’t all one-sided. Annie helps to give Sam a more marketable public persona, but he also helps her to realize that there’s more to life than the perfect Instagram selfie. (Come to think of it, Eliza Doolittle also changes Henry Higgins in a much more profound way than he changes her.) The central romance is adorable, and I love that Sam is an unconventional hero with his awkward, slightly too formal demeanor. I also enjoyed Annie’s funny first-person voice. I didn’t love all the emphasis on social media; at times the book reminded me of those thinkpieces about whether technology is ruining our lives, which I found tedious. But overall, I liked this fun and breezy rom-com, so I’d recommend it if you’re into that kind of thing!